Build Your OwnBourbon Brand
Custom private-label bourbon built around your organization's identity, from barrel selection to bottle finishing to distribution.
Your Brand. Start to Finish.
Your Brand. Our Barrels.
Your Pipeline to Market.
Southern Specialty Spirits is a one-stop shop for custom bourbon brands. We handle everything from barrel sourcing and custom label design to bottling and distribution, so your organization can focus on what matters: your community.
Behind the Brand
The Craft in Every Bottle
Where It All Started
From Barrel to Bottle
Girl Dad Bourbon
Boss Edition
Fraternity Heritage
The Team Behind It
Barrel Day Experience
Premium Finishing
Made to Be Enjoyed
Where It All Started
From Barrel to Bottle
Girl Dad Bourbon
Boss Edition
Fraternity Heritage
The Team Behind It
Barrel Day Experience
Premium Finishing
Made to Be Enjoyed
Source Your Barrel
We provide barrel options based on age, proof, and price point. Pick your favorites, taste them, and choose the bourbon for your bottle.
Design Your Label
Work with our design team to create a label that tells your story. Custom labels, wax seals, foil details, hand numbering, and premium packaging — every detail is yours.
We Handle the Rest
Bottling, labeling, and all the behind-the-scenes logistics. We manage the entire production process so you can focus on your brand and your community.
Get It to Your People
We connect you with proven direct-to-consumer distribution paths that get your bourbon into the hands of your community across the country.
The Process
Four Steps to Your Brand
Source Your Barrel
We provide barrel options based on age, proof, and price point. Pick your favorites, taste them, and choose the bourbon for your bottle.
Step 1 of 4
Brand Portfolio
Stories Already Bottled
From fraternity chapters to family legacies, these organizations have created their own custom bourbon brands with Southern Specialty Spirits.
Who Creates a Custom Bourbon Brand
Why Organizations Choose Private-Label Bourbon
Member & Alumni Brands
Country clubs, fraternities, alumni associations, and private clubs create exclusive bourbon releases.
Fundraising Vehicle
Turn bourbon into a premium fundraising product that supporters actually want to buy.
Corporate Gifting
Custom branded bourbon for corporate events, client gifts, and team celebrations.
Restaurant & Bar Exclusives
Private-label bourbon programs for restaurants and bars looking for a signature pour.
Fundraising Opportunity
A Better Bottle for Your Next Fundraiser
Custom-branded bourbon creates a premium fundraising product that supporters actually want to buy, generating excitement and potential revenue for your organization.
- Designed to create fundraising opportunities
- Potential to support member, donor, or community campaigns
- Premium product supporters are proud to share
- Full sourcing, design, and distribution support included
Premium Details
Every Detail, Curated for Your Brand
From wax seals to gold foil, from hand numbering to custom glassware, we handle the finishing details that make your bourbon brand feel truly yours.
